Hi,
My name is Nicky and I want to be a copywriter - there
we go I've done it, I am OUT!!
Now for the caveat! I am actually quite happily working part-time in a job
in IT Project Support, and I don't want to give that up.
So I guess what I mean to say is my name is Nicky and
I want to learn to copywrite...see where it takes me...and then who knows...
The wuss' guide to career option exploration(!)
Why writing?
From as early as I can
remember I wanted to be Enid Blyton - OK so I guess that's not entirely
realistic, but having spent my childhood writing short stories and poems, work experience
at the local newspaper confirmed to me that I wanted to write.
So how did I go about following this dream?
Ahh.
Well after some pretty good GCSE results and
let's face it some pretty shoddy career advice I studied A-levels in maths and science, had no idea what to do with them and eventually embarked on a
degree in business! Various project roles later I'm still spending more time looking at spreadsheets than writing sentences...
Since then I have continued to do a little creative
writing, but my dreams have been overtaken by life, love and a very lively toddler.
But why learning to copywrite?
I don't profess to know everything much anything about copywriting, but what I do know fascinates me! It would allow me to stretch out those knotted up writing muscles, yes, but
it is more than that!
Copywriting is somehow more scientific, less
subjective...and that appeals to the logical side of my brain - is that the left or the right?
There seem to be a lot of different areas that you need to get to grips with to be really good at it...And let's face it what's the point in starting something if you're not aiming to get really good.
I covered enough marketing in my business degree
to understand a little bit about branding and image, as
well as the obvious importance of conveying these consistently online, but what hadn't
occurred to me whilst 'liking' my friends' statuses, sending 'Pins' and
devising witty hashtags, was the over-riding importance of social media for the
businesses of today.
These platforms allow even the smallest start-up to get themselves out there without breaking their advertising budget.....But can it really be that easy?
A quick 'refresh' of Google+ on the smart phone whilst sat on the loo floods today's consumer with more links than they can possibly click. To cut through all the crap your message has to be the best, the most noticeable and, I believe, the most sincere.
I have recently noticed a number of brands using social media to engage in a different way, not just responding to queries and logging complaints, but actively seeking out conversation.....And what can be better for business than improving the way you talk to your customers?
 |
First Direct Bank is one of a number of companies using
Twitter to seek out dialogue with their customers
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So as well as learning the skills of
writing good copy from a sales perspective it puts an emphasis on
understanding and utilising these social media platforms, keeping up
with new technologies and developments, understanding SEO & google algorithms, as well the psychological aspects of modern buyer behaviour...it was at this
point that I was hooked!
I bought a couple of books and started reading.....
And why blog about it?
I have numerous reasons for setting up this blog:
- To plan and document my
journey
- To motivate myself to continuously learn and progress
- To meet
and converse with like minded people...including perhaps experienced copywriters who might be so
generous as to offer me some advice and guidance... :-)
- To learn to blog
But mostly it's about writing.....As I keep being
told, the best way to learn to write is to write, write and write some more.
So where better to start....
If you have any pearls of wisdom or encouragement then I would love to hear them below.
Check back to follow my progress...
