Perfectionism is spelled paralysis

Oct 2014 progress update

Month: 7/12 (58%)
Chapters completed: 10 / 21 (47%)
Assignments completed: 6/ 11 (55%)

I know, I know…I need to speed up if I’m going to get through the course in a year.

And yes, yes, rap me over the knuckles again, I have barely updated this blog over the last couple of months. I want to blame all sorts of things like working hard, selling my house and buying a new one, and answering 74 "why" questions from Toddler on a daily basis (no exaggeration)! 

But do you know what? Yes I have been doing all those things, but actually the reason I've been struggling seems to be the  dreaded confidence bug again!

What can we really learn from the 'YouTubers'?

Its difficult to look at Twitter these days without seeing something about the new breed of You Tube stars, how amazing they are and how they're all planning to publish books soon...Oh, and how much they can teach us about branding and marketing! 

I spent a bit of my lunch hour the other day reading this article, Five behaviours marketers can learn from the new YouTube stars from Marketing UK. And then I wished I hadn't, because I spent most of my afternoon staring at spreadsheets with this blog post buzzing around inside my head…

These are the ‘lessons for marketers’ highlighted by the article: