Follow my journey into the world of copywriting...
‘Tis the season to be positive
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Positively prickly holly Do you sometimes feel you’re surrounded by negativity? Negative stories in the press, ear-bash...
Use your weapons wisely - Cialdini's 6 principles & a story from Bali
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What do you picture when you think of Bali? White beaches, turquoise seas, mysterious temples? In 2001, I headed off acr...
Bloggers - Move on over to Canva
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Regular readers of this blog will know that I have a tendency towards faddy obsession. Exhibit A - Twitter! I have oft...
Here's looking at you, text
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I saw this advert on Twitter earlier, with someone noting it contained an 'orphan'. Can you spot it? I stare...
Perfectionism is spelled paralysis
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Oct 2014 progress update Month: 7/12 (58%) Chapters completed: 10 / 21 (47%) Assignments completed: 6/ 11...
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What can we really learn from the 'YouTubers'?
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Its difficult to look at Twitter these days without seeing something about the new breed of You Tube stars, how amazing they are...
Why attitude is all important
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It is often said, when you fall off a bike you should get straight back on again. Get back on the bike* Obviously, in re...
Social media for business - A blessing or a curse?
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Social media is one of the quickest ways to market your new business these days. Brands are constantly told that Twitter, Facebo...
A small reminder of the importance of friends
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Guess what? The fact I am writing a long overdue blog post may give you a clue. I finally finished the assignment I wa...
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Overcoming a crisis of confidence
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July 2014 - Copywriting Course Progress Month: 4/12 (33%) Chapters completed: 8 / 21 (38%) Assignments completed: 3...
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