Overcoming a crisis of confidence

July 2014 - Copywriting Course Progress

Month: 4/12 (33%)

Chapters completed: 8 / 21 (38%)

Assignments completed: 3 / 11 (27%)

Best bits:

Amazing feedback and lovely encouragement from assignments submitted so far.

Worst bits:

The trainee copywriter who went up a mountain...

Have you ever climbed a mountain?

The Langdale Pikes, The English Lake District

I mean truly climbed a mountain, one stumbling step after another, leaden legs refusing to speed up when the rain is closing in and the summit is not yet in sight.

Top 10 tips for beginner bloggers

Maybe it’s just my love of writing a good process document, but I did actually set out a blog strategy (of sorts) before I started my blog – overkill you might think – and you’d probably be right!

I set 27^th June as a date to review the document. So this seems like the perfect opportunity to share some of the things I’ve learned, as well as some of my goals for the next 4 months.

Creative writing exercise: People stories

"I'd like a people story" 

A small selection of 'people'

I don't think it's exaggerating to say I hear the phrase, "I'd like a people story," 20 times a day.

Toddler has become hopelessly obsessed with those little plastic Happy Land characters (I'm sure any parent of children above the age of 18 months will be well aware of these).

Having bought him a few, and unfortunately inherited a whole lot more, we now have upwards of 50, all shapes, sizes and colours, carefully designed to ensure total political-correctness.

Whatever you think, someone will think you should think the opposite

Whatever You Think Think the Opposite

I picked up Whatever You Think Think the Opposite, by Paul Arden, on a recommendation from a renowned copywriter’s website.

I’m more of a romantic fiction girl myself, so this was a bit of a departure, but in a quest to further myself and my copywriting I have committed to reading one relevant book a month.

I surprised myself by devouring it in one sitting – but then it’s that kind of book. 

More of a coffee table book (albeit a small one, and probably more at home in a creative agency’s waiting room), and is in fact, as much about the design as the text. The two work together to create the feeling of immersion in Arden’s ideas, he uses subtle persuasion; showing not telling.

Live tweet tips inspired by #DrLisasHen

I've spent the last few weeks helping to organise my friend's hen do.

I tell you this not just because it's the best excuse I have for not updating my blog enough, but it's also relevant (sort of!).

Scared your web developer might mention search engine optimisation? Don't be.

You sell homemade jewellery and gifts.

You wrote your website all by yourself and you’re really chuffed with it.

Your Granny said, “Wonderful darling,” but you’re not convinced anyone else has seen it.

Meanwhile...


...in an office just up the road, Mr Perfect-Customer is online. He’s in a hurry. He has 5 minutes, between meetings and he’s searching for a birthday present for his wife.

Search Engine Optimisation, or SEO, is about getting your website in front of Mr P-C.

Not enough hours in the day? That’s just an excuse!

Learning from Mummy?

When I started my course  I was super keen and flew through the first 6 chapters submitting my assignments like a 15-year old delivering papers without getting off his bike…

And then, suddenly, I stopped…I haven’t lost interest, quite the opposite, I’ve been reading lots of relevant content on blogs and of course Twitter.  However, my beautiful study plan has gradually slipped and slipped until this week I am in danger of getting behind for the first time.

So, what’s changed?

The impotence of proofreading

I've had a few embarrassing proofreading incidents in my time!

The worst, a good few years ago, was when I offered to make some invitations for Hubbie's parents (he was only my boyfriend then, so I was out to impress!). It was their 40th wedding anniversary and they were inviting all their friends to a party in Shepton Mallet.

Only I thought it was spelt Shepton Mallett.

And I didn't think to check.

Tackling a burgeoning Twitter obsession - The 5 commandments

Part One: 12 Noon

I have a day off today.

To Do List

I was looking forward to spending it studying and writing. Perhaps even sitting in a cafe in manner of real life freelance writer.

My morning has gone something like this: